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Archive for June, 2007

The abridged guide to search engines

The seocontest, as I had intended, was an incredibly informative experience for me. It gave me the opportunity to watch how search engines react to different approaches in SEO, and I watched all search engines closely to see how they all worked, and under “duress”.

I thought I would give a quick rundown of what I noticed about Yahoo!, MSN and Google.

Google - I saw a very high importance being placed on number of backlinks, and I found that often number could trump quality links temporarily. The anchor text of those backlinks is not near as important as would think, though it does give a boost. Use of keywords in content and new content is also helps. Google has a bit of regard to the age of the domain, but this can be circumvented.

MSN is stodgy. Backlinks don’t appear to matter that much, though you will need backlinks to have them find you. They do not crawl near as often as Google. MSN is a very big fan of internal links, as well as content. My site always ranked very well in MSN, but I did not have many backlinks recognized to my site in MSN. MSN does not care about the age of the domain it seems.

Yahoo! seems to be all about domain age, and they really don’t seem to mind nofollow tags at all for backlinks. The domain age issue can be easily circumvented however using an old domain and a 301 redirect, and the change in ranking happens quickly.

So pretty abridged guide I guess, and I am sure I can do more lengthy reporting on all of the topics I just discussed, but generally that is what I saw.

If you want to add to this, or disagree… please comment!

Comment Spam is the Voldemort of SEO

If you follow Harry Potter at all, you know that Voldemort is “He Who Must Not Be Named”. He is the evil villain, and speaking about him gives him power. That is how I feel about comment spam.

There are many in SEO who see this as a viable way to increase links to your site, and some very popular SEO blogs promote it, as well. This is upsetting for me on many counts - both my SEO and my blogging sensibilities are offended by this.

Does comment spam really help your search engine ranking?

While Google uses the nofollow tags, Yahoo! and MSN do not. This means that these are considered to be viable links in these search engines, and while these two search engines are not near as popular as Google, and sometimes the butt of jokes by people “in-the-know”, some still use them, especially people who are not “in-the-know”. And many blogs do not utilize the nofollow tags in their comments, and more so now since the U Comment - I Follow movement gains the support of bloggers. This, meant to promote commenting on their blog, can also make these blogs targets for this type of spamming. These links, then, become viable links in Google and help to increase the ranking of sites in Google, as well.

So comment spamming, no matter how offensive to me and to others I am sure, is in reality a quick and easy way to help your rankings in the search engines.

But what are the other consequences of comment spamming?

For one, you get a bad reputation. Bloggers will soon come to recognize you as a spammer, and even when you wish to leave a viable comment on their blog, they may not wish to approve your comment. Word travels fast on the interweb, so don’t expect to get away with it for long, especially if you are exceedingly prolific in your efforts.

As well, by entering into an SEO campaign by comment spamming, you are wasting valuable time that could be used to do actual off-site search engine optimization or creating valuable content for people to link to.

And, in truth, you end up losing the respect in the SEO community. There is a blog I know of, and that many people follow that promotes this form of SEO, and the only reason I read is to inform myself on what not to do.

Why must we not speak of it and why do I speak of it now?

By speaking of it, more people become aware of how to undertake a comment spam campaign, and more people think it is okay to do this. After all, if it is working for others, why can’t it work for you as well, and it is hard to stay “good” when everyone else is being “bad”.

So what makes me think it is okay for me to talk about it anyways? Well, for one, I am clearly not saying good things. I am saying something that “should be named”. And I hope that by writing this I might discourage people and make them see that though this may help your rankings, you will lose in the end to those who have undertaken real link building campaigns.

You won’t be invited to the block party if you spend every day in your house

I have had my Pink Internet Marketing blog on BlogCatalog since March 28, 2007. Since then, I have been finding blogs and have been found using this blog directory/blogging community site.

I think the most important rule of thumb I want to mention is this: If you want someone to favourite your site or join your community or visit your blog, you must make the initiative. I have on several occasions had people leave Shouts on my page telling me to do something that they have not done for me. But, if someone adds me as a friend or joins my community, I most certainly reciprocate, and many people on BlogCatalog do the same. In fact, if asked to do those things in Shout, I am even less apt to do so. And in many cases, I notice they have not even bothered to visit my blog at all, which brings me to point #2.

If you want to increase the number of people visiting your site, you must make the rounds. If they have the BlogCatalog widget, they will see your “avatar” or picture and may be intrigued to see who is stopping by, and might visit your site. Getting them to come back is a whole other story.

Pretty much all the features of social networking on BlogCatalog work on a tit-for-tat basis.

This small guide to interacting with other bloggers here can apply to all social networking sites and for blogging in general. You have to take the initiative, and people will probably reciprocate. If you want comments, comment first. If you want links, link out to other sites. If you want people to stop by your blog, you must visit their blog. It might not happen, but it will never happen if you don’t make an effort to participate, at least at first. I am sure Matt Cutts’ blog would get links even if Matt never visited another blog again, but I am sure he still does, because that is what blogging is about. You do blog in a neighborhood, and you won’t be invited to the block party if you spend every day in your house.

Motorcycling around the world… on Hack A Day?

I have the Hack A Day feed on my iGoogle, and I was really shocked to see this among their posts:

Motorcycling around the world

I thought: that’s not a hack… ?

But it’s freaking awesome. That would be just about the best thing, to ride around the world on a motorcycle. I am putting that on my list of things to do. BTW the little black lines on the map show where she has been - again - freaking awesome.

Google PR Made Easy

Many bloggers hope for a high PR, it is important when wanting to review other sites and sell link space for business blogger and it looks good. But really, regardless of all those things, at the end of the day it means that people are linking to you, and that is a great feeling and that is what really helps you rank in the search engines. Google PR is just a little badge to say: You have links.

Sites without PR can rank higher than sites with high Google PR, but often this involves using massive link building strategies or some other approaches that I won’t bother discussing, as generally sites without Google PR are very new domains as newer sites don’t have links. You can’t link to something that did not exist a few months ago, after all. And Google search rank is based greatly on the number and quality of sites linking to yours.

I had mentioned this on another blog as comments, but I thought I would discuss this here on my blog as well with regards to Google PR. I don’t plan on getting very technical and mathematical, as really we cannot be sure of all the factors involved in how Google calculates PR, which is actually makes it a little exciting because if they did tell us, that would take all the mystery out of it and that would make life very boring.

But generally it is considered that Google PR is calculated along the lines of:

PR(A) = (1 - d) + d * SUM ((PR(I->A)/C(I))

Just kidding! I said Google PR made easy, right?

The Google PR of a page is calculated by the number of pages pointing to your page. For every page that links to yours, the PR is by the number of links off that page. Then the PR that goes to your page is divided up among the # pages linking off your page.

During the last PR update I had a number of pages and sites that were affected by the PR update, and I had tried many future PR predictor tools on many pages and sites. I found generally they were within 1 PR point of the actual PR of the page after the last update. This is useful, and it can be a relatively accurate indicator but not without flaws.

__________

That being said, I started to think about the movie: Cube. Have you seen it? If you have not do not keep reading because I am about to give away the punchline.

So these people are trapped in a cube, and it turns out one of the guys trapped in this cube of death actually was part of the large army of people who worked to design the cube of death and mystery. So no one really knew what they were making, they were commissioned to all play small parts in the creation and building of it, but the right hand did not know what the left hand was doing, and then imagine thousands of hands. Get it?

Well, what if that is what Google is like? I wonder how many people who work at Google, even at the higher levels, could actually tell you how the search engine works. It could be in fact that very few know because it involves so many people and areas. Maybe the people who work at Google are like the people who built Cube, except without the cube of death and instead a search engine… ?

Blog traffic comes by UFO

My #5 source of traffic comes from outer space, meaning that my blog has gone universal. Sure I still get a lot of earthly traffic, but it is good to know that I am reaching extraterrestrial life forms, spreading the notion of Pink Internet Marketing to the stars and beyond. Here is a screen capture in Google analytics for the past week:

My blog is very new, and up until June 15, I was not really looking for traffic I was looking to rank for the keywords shopautodotca seocontest. But since then my traffic has jumped considerably, partly because my posts have gone from not interesting to semi-interesting, but mostly because I have been a social butterfly lately.

I have recently been visiting Ordinary Folk, and he was kind enough to give me some link love, and as well I have been commenting on his blog. I am getting some traffic from this site featuring Gummy the Lovesick Alien. So ET phone home and let all the bloggers know that traffic comes by UFO!

Now really, though, this just goes to show the importance of leaving comments in blogs and using networking (making friends) to promote your blog. I am sure that I could have the same results by visiting any other blog, but I am already making the rounds to a few blogs and the responsibility is daunting! :P

But as I start to increase my blogging activities, I am sure that I will come to see more and more traffic coming from other blogs that I visit. This is encouraging because you realize that while Google will bring you traffic, you do not need to be really good at SEO and SEM to make your blog count. All you need is your blog, coupled with your ability to interact with other bloggers. Thinks of comments as mini-posts on other blogs, and don’t just follow the mentality of “the more you shoot the more you score”. Make each of these mini-posts count, and I am sure that you will see some increased traffic to your site in no time flat.

Win Free Business Books from MattHuggins.com

An increasingly popular entrepreneurial blog by Matt Huggins is offering several great blogging and business books for reviews of his site, as well as a PR3 link on his blog. The contest is now in it’s last 48 hours and so this is just a reminder to those who have not yet participated that this is their chance to do so.

Matt’s blog is filled with all kinds of help for bloggers looking to make money, as well as other posts related to web development and entrepreneurship. A new blogger, Matt’s blog is really worth visiting. Here are a few posts that you might consider reading:

55 Essential Articles Every Serious Blogger Should Read
PHP Script: Alexa Traffic Rank
Make Money from Your Blog

I have already entered this contest, but who does not like some healthy competition? So why not drop by and check out his blog to find out more about blogging for money, and you will no doubt learn a lot. So write a review of this great blog and throw your name in to win free business books and a PR3 link to your blog which might come in handy during the next PR update. Unless you don’t like free stuff, in which case you are so weird. :P

10 Signs You’re Dating a Blogger

  1. She moblogged your first date with her.
  2. The only time you get to talk is when you comment on her blog(s). She always comments back.
  3. You ask her to show you some love; she gives you site wide links.
  4. Anytime anything notable happens, she exclaims: “Won’t that make a great post!”
  5. When she speaks of her friends, she is referring to the people in her blogroll.
  6. When you talk about baby names, she suggests Scoble if it is a boy, and Scoble if it is a girl.
  7. Her lifetime goal: Technorati Rank: 1
  8. She would rather have breakfast at the computer than breakfast in bed.
  9. You can read her diary if you want, it’s all on her blog anyways.
  10. She emailed you a link to this post, and you’re laughing. :)

Yay! Another Contest

Just a quick post to let everybody know about a new contest I found out about for those who love reviewing other sites. The blogger left a comment here in my blog, and I will likely participate as well when I have some time:

AnitoKid Anniversary Review
- Win $100

The contest will end in November, so I have some time before it ends, and it celebrates one year of blogging for this billiards and Philippines sports fan.

Womaney Wednesday

Each Wednesday from here on in, I will find a blog by a woman. How will I find it? Google. But allow me to be more specific. Each week, on Wednesday I will search Google for “(random-woman’s-name) blog” and I will do a short review. Pretty simple, huh?

This week we will profile Samantha at her blog Slambo. And I would like to wish her a very Happy Blogday! Yes, coincidence of coincidences, June 26 marks 1 year of blogging at Slambo.

Samantha describes herself as funny, and well, she is no liar. Featuring “Full frontal Friday” recently, along with a series of other posts, Samantha cracks joke after joke as she documents her life. This blog is filled with pictures taken by a pet-lover, gardener, and overall snap-happy woman. And though her posts made me laugh, Samantha is a very creative and intelligent woman who clearly has a lot to say, and many things she said were actually quite touching.

Here are a few posts that I liked just to give you a small taste of Slambo:

Office Tidbits
Life in Fast Forward and I’ve Lost the Remote
Six Word Stories

So check out Slambo - and tune in next Womaney Wednesday as Google helps me find a blog by another random name that I pick purely on a whim. :)