6 Steps to Marketing Happiness
- Know what you are trying to market and to whom you are marketing to. Know this first and know this best.
- From this, you discover your brand. Remember this second.
- Compile a toolkit: fill it with indispensable tools and indispensable people.
- Make your marketing strategy adaptable, and make sure everything in your toolkit can say the same.
- Be prepared to cross-channel market your product or service.
- Aspire towards innovation using a variety of approaches.
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Posted: August 20th, 2007.
Comments: 3
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Comments
Comment from
Time: August 20, 2007, 7:41 pm
Stick your nose round at RR in about 45 minutes’ time ;)
Comment from
Time: August 20, 2007, 7:42 pm
Short and sweet, I like it. Know who you are marketing too or else you are wasting your time marketing, I agree.
Glen
Comment from Danielle
Time: August 20, 2007, 7:48 pm
Thanks guys! I was going to give a description for each point - but I thought maybe this post might be better if it was, as Glen says “short and sweet”.
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