Well, when I decided to learn everything and then continue relearning everything day after day in the search marketing industry, I knew that there was no definitive school building or school of thought. Generally, most SEOs learn from others before them and then by testing. Then one day you can say to yourself: Yeah, this is something I could repeat on any site. I could do this for a living. But there is really nowhere to learn how to create your own SEO site analysis. There is no tried and true way of doing this, and very few are really willing to teach you (cause that’s their money).

This is the basic route I took for figuring out how to do proper SEO site analysis:

• Check out SEO company sites. They will give a rundown of what they include in their SEO site analysis. Check out at least 20 of these more reputable companies and compile a list.
• Search for sample SEO site  analysis’ on the web. They are countless out there, just very hard to find. Keep searching and find a bunch of them. Add what they include to your list.
• From this, you can compile your SEO site analysis template. Spend a great deal of time on this, and really try to consider everything that might affect search engine ranking on site and off site.
• Practice compiling SEO site analysis’ on random websites on the net, do this for friends or family who might benefit as well. Practice, practice, practice.

If you know as much about SEO as you say you do, it should not be too hard to notice all the problems and solutions. An SEO site analysis is common sense if you understand the nature of the beast, but it is good to always check out how others doing this professionally before launching out into your first SEO analysis.