There are many reasons that I am blogging for breast cancer this month, and one of them is the fact that breast cancer awareness and PINK has been marketed to me by some very savvy professionals.

The ribbon campaigns, walks, runs, benefits, these all help to raise money. But more than ever, I have been seeing PINK PRODUCTS. Campbell’s and M&Ms are two names that come to mind. The Hudson Bay Company here in Canada has a huge line of pink products available this month from all kinds of sources. And while many of these will only give a minimal 10%, I have no doubt that people will buy them. Ten percent does add up, after all. It utilizes the idea of the purple cow discussed by Seth Godin. Where brown cows are very boring after you look at them for a while, but throw in a purple cow and it’s exciting again. Take the normal can of Campbell’s soup. How many tens of years have we been looking at that red and white background!? Now, all of a sudden: Pink? The fact that it is Campbell’s is what makes it so unique. It was a superb idea. And M&Ms, well they have been around the colour block so many times but it’s still cool. ;)

Everyone Loves Coupons has a great post relating to pink products being sold to raise awareness for breast cancer. Andrew graciously invites us all to Shop For A Cure. He also points out how you can click to provide free mammograms.

At Totally Fabulous, find a list of many bloggers who have taken it upon themselves to raise money and/or awareness for breast cancer. Check out her post reminding you to Think Pink this month.

So far, I have raised 0 monies for breast cancer. I will donate $25 so I have raised 25 monies. :) Yay! I wish I had some pink soup to sell you all then I would be rolling in monies.

Ladies:

Please check out this online breast self-exam resource from Susan G. Komen for the Cure

Please remember, I am currently offering paid reviews on my blog. All monies from reviews and ads in October will be donated to a breast cancer research and awareness building charity.