How to Host a Blogging Contest
Before ever undertaking my new Blog Contest to Win a Pink SEO bear, I certainly did some background research to make sure that I did it right. I want to make the most out of this in order to thank my readers for their support by offering prizes, as well to draw some new attention to my blog.
I have compiled a list of the different things I considered prior to hosting a blogging contest on my Pink Internet Marketing blog:
- I have seen lots of contests going on around the blogosphere, many for prizes of great worth. Certainly, the bigger the prize, the more attention you will receive, but at the same time, you don’t want to offer a prize that is too big for your blog. I felt my prizes are reflective of my traffic, but as they will receive the attention they deserve.
- Make updates on the contest throughout - perhaps link to the newest entries. I myself plan on making an update each week showing the progress of the candy jar, and showing new entries.
- Don’t expect people to find out about your contest just by visiting your blog. Promote your contest on contest blogs and sites and on blogging communities to which you belong. One of the major reasons for hosting a blog contest is to help promote your blog, so ensure that you announce it in as many places as possible. A list published recently on of the Top on the Web is a good place to start when promoting your contest. Another site,
, is another site to consider, as she presents a daily contest roundup.
- If possible, make the prize something that extends your branding. I was lucky to have the cute bear on my blog already - and I know EVERYBODY thinks it is cute and I know many of my readers would a) want the bear or b) want to give the bear to a loved one (romantic liaison or tiny person). You want the prize to appeal to your readers (being your niche), appealing to everyone is not required as you want to reward and attract those in your niche.
- You might want to have a small blog contest at first (like mine) if you are looking to offer a very large prize. Test it out, find out what works and what does not. Learning from your experiences the first time around will help you really get the most out of having a big blogging contest.
Be sure to enter my blogging contest, and win the cutest bear in the blogosphere. ;)
Posted: September 25th, 2007 under Internet Marketing, Blogging, Promoting My Blog.
Comments: 9



